September 15, 2017


The Wisconsin Veterans Museum Joins Smithsonian magazine’s

13th Annual Museum Day Live! 

Free Admission, explore the new World War I Centennial Exhibit, and receive 20% off in-store purchase on September 23, 2017, with a Downloadable Museum Day Live! Ticket

MADISON, Wis. (September 15th, 2017) — The Wisconsin Veterans Museum, a Smithsonian Affiliate and free museum, will offer a 20% off in-store purchase discount on Saturday September 23, 2017, as part of Smithsonian magazine’s thirteenth annual Museum Day Live!, an initiative in which participating museums across the United States emulate the spirit of the Smithsonian Institution’s Washington DC-based facilities, which offer free admission every day, and open their doors for free to those who download a Museum Day Live! ticket.

Smithsonian recognizes the extraordinary power of museums, and other cultural institutions, to provide visitors with insight and inspiration. The event represents a nationwide commitment to boundless curiosity and the pursuit of knowledge wherever you are. Over 200,000 people downloaded tickets for last year’s event, and this year’s event is expected to attract more museum-goers than ever before.

“As a Smithsonian Affiliate since 2014, the Wisconsin Veterans Museum shares the spirit of the Smithsonian Institution’s free admission facilities and welcomes guests to explore our new exhibit WWI: Beyond the Trenches. This new exhibit will allow visitors to hear the actual voices of Wisconsin Veterans who fought in the war to end all wars. This WWI Centennial exhibit explores the wartime experiences of Wisconsin veterans through their letters, diaries and recorded interviews.  In addition, the Museum’s gift shop will offer a 20% discount on selected items,” said Michael Telzrow, Wisconsin Veterans Museum director.

About the Wisconsin Veterans Museum 

The Wisconsin Veterans Museum dates to 1901 when it was established as the Grand Army of the Republic Memorial Hall in the Wisconsin Capitol. It is an educational activity of the Wisconsin Department of Veterans Affairs and a Smithsonian Institution Affiliate since 2014, one of only three in Wisconsin, which gives it access to the Smithsonian’s unparalleled collections and scholarship. For more on the Museum’s exhibits, collections and events, log on to Museum admission is free and it is open 9 a.m. to 4:30 p.m. Tuesday through Saturday and noon to 4 p.m. The museum is located at 30 W. Mifflin St., directly across from the State Capitol.

The Museum Day Live! ticket is available for download at Visitors who present the Museum Day Live! ticket will gain free entrance for two at participating venues on September 23, 2017. One ticket per email address is permitted. For more information about Museum Day Live! 2017 and a full list of participating museums and cultural institutions, please visit

For more information, please visit

About Smithsonian Media

Smithsonian Media is comprised of its flagship publication, Smithsonian magazine, Air & Space magazine, Smithsonian Books, and the Smithsonian Media Digital Network. In addition, Smithsonian Media oversees the Smithsonian Institution’s interest in the Smithsonian Channel, a joint venture between the Smithsonian Institution and CBS/Showtime. Smithsonian Media is a division of Smithsonian Enterprises, the revenue-generating business unit of the Smithsonian Institution. The Smithsonian Institution is the world’s largest museum and research complex consisting of 20 museums and galleries, the National Zoological Park, and nine research facilities. Approximately 30 million people from around the world visit the museums annually. (  /

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Karen Burch | Senior Marketing Specialist, Wisconsin Veterans Museum  | (608) 264-6086


Kristin Stiles | High10 Media, for Smithsonian magazine Museum Day Live! | 212-918-2026

Wisconsin Veterans Museum · 30 West Mifflin Street, Madison, WI 53703 · 608.267.1799 ·